Tuesday, 22 March 2016

Merlin – Representation of Class and Status.

Throughout Merlin, there are many representations of class and status shown through the use of camera angles, sound, mise en scene and editing. At the beginning of the clip, there is a long establishing shot of the castle from the inside. This is used to show the wealth of the upper class by showing the broadness of the castle. The establishing shot of the castle also shows the upper class’ style of life by showing the character of the old castle, the castle featured antique style decoration which gives the impression of wealth. A close angle shot was used when Merlin, the main character, was looking at the goods on the table, particularly when picked up the straw and Merlin looked confused and uncertain. The director chose to use a close shot to show merlin’s uncertainty to represent possible lack of intelligence in comparison to upper class people and royalty. It is a common stereotype that those of a wealthy background receive a better education and are therefore more intelligent than those with less money. In the clip, camera angles are used to represent the superiority of upper class people compared to lower class. When Merlin leaves the castle, a high angle shot is used to show him walk down the steps as if he was walking back down to where he should be, with lower class people. The high angle shot suggests that the castle and the people in it look down on lower class people, and consider them to be beneath them in a hierarchy of importance. The position of the shot suggests that the castle is towering over the steps that merlin was walking down which is a metaphor for wealthier people who have a known name for themselves believe they have power of those who don’t have a wealthy status. In the scene of the fight between merlin and the royal boy, there is a particularly obvious still shot that shows merlin laying on the floor looking up to the royal boy, this is used to represent how merlin should feel inferior to the royals, and idolise him.

Mise en scene is also used to represent different stereotypes of class and status. At the beginning of the clip we are shown different shots of the Royal lady and also of merlin. The clothing of the two characters are purposely showing to represent the different of presentation they have. Merlin is shown in rags, looking scruffy and the royal lady is dressed in an elegant purple dress, the differentiation between the two characters outfits show the difference in their lifestyles. The fact that merlin is in rags suggest he comes from a family of little money, and the royal lady’s elegant dress suggests she comes from a very wealthy background. Similar to this, the royal boy is dressed in posh armour when approaching merlin which suggests wealth and authority over merlin. The armour is a form of protection for the royal boy when fighting, which gives him an advantage over merlin when fighting. This could imply that because of the status and money that the royals have they believe that they are protected from fear or bad things happening to them because of their status. Due to the armour giving him an advantage over merlin when fighting, when he wins it seems unfair as merlin had no protection – this suggest an artificial character trait from a wealthy person as opposed to the rawness and realness of merlin’s character. In the extract, the princess’s room is shown, it is very large, glamorous, well lit, and clean and also contains lots of luxury items for the princess. We are also shown a room of someone of a lower class (merlin) which appears to be very dark, gloomy, and untidy and cramped, the contrast of the two rooms are almost exactly the opposite which represents the difference in their lifestyles. It reinforces the stereotype that poor people live in poor conditions and do not have a happy home, whereas those who are rich live in a luxurious home and have a happy lifestyle
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Editing is used in several ways to reinforce representations of people of different class and status. Tracking shots and close up shots are used alongside each other in the fight scenes to represent obstruction between the two characters. Many of the shots show the royal boy to be empowering over merlin, either showing him looking down on merlin or merlin looking up to him. The switch up in camera angels become quite chaotic to watch, thus implying that the upper class and lower class do not mix well together due the classic stereotype of upper class people being snobbish which is quite apparent in this extract. Special effects are used to represent the magic, such as the changing colours of Merlin’s eyes. The use of the magic suggests that Merlin feels like he has no option but to use magic as he feels inferior to the royal boy, and that there was no way for him to prove himself unless he could use his powers in his favour against the royal boy. Although throughout the majority of the clip, merlin and the lower class citizens are shown to be inferior to upper class citizens, the stereotype of people with an important status being more important than those that do now is counteracted by the screenplay of the characters. Merlin gains the audience’s attention as the main character and receives the longest amount of screen time which gives Merlin importance. We see the majority of the clip from Merlin’s perspective, and therefore feel as though we are allied with Merlin due to the majority of people being of a middle class in our society today.


Sound is used in the clip to show representations of class and status, mainly through speech. The director purposely makes the royal boy appear snobbish and very arrogant. The royal says ‘I could take you apart with one blow.’ He is obviously very confident, and sees Merlin as someone who is less important than himself, and believes that merlin should be afraid of him. ‘With one blow’ suggests that he believes that Merlin is weak and frail and a potential target. This comment is said in a manner that comes across to the audience that the royal boy thinks it is common knowledge and is obvious that he would win in a fight against Merlin. The boy in armour, uses patronising language such as ‘here you go big man’ when it is obvious o the audience that merlin is of a smaller muscular frame that the royal boy. By patronising Merlin, he is degrading him and making him feel worthless which is again suggesting authority of the upper class over the lower class. It is expected of the audience for Merlin to ignore the situation and not answer back, however when he says ‘How long have you been training to be a prat’ it is humorous which shows the light hearted nature of Merlin’s character compared to the royals stern facial expressions and serious conversations. The use of the word ‘prat’ reinforces the stereotype of lower class people being uneducated. Merlin is not particularly well spoken, which is bluntly obvious when the two different classed boys are having a conversation. Merlin does not pronounce his words in the same manner as the upper class boy does, which implies a higher level of education. There are two quotes that imply that Merlin believes he has an empty life because of his class/status. ‘If I can’t use magic I might as well die.’ Also ‘If I haven’t got magic, what have I got?’ By Merlin saying this, he gives the impression to the audience that he leads a boring, worthless life because he is poor. 

Monday, 14 March 2016

Terminology & Definitions.

Mainstream - The ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.
Independent - Free from outside control; not subject to another's authority.
Production (stages) - The action of making or manufacturing from components or raw materials, or the process of being so manufactured.
Distribution - The action of sharing something out among a number of recipients.
Marketing - The action or business of promoting and selling products or services, including market research and advertising.
Exchange - An act of giving one thing and receiving another (especially of the same kind) in return.
Multinational Conglomerate - A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries. Often, a conglomerate is a multi-industry company. Conglomerates are often large and multinational.
Monopoly - The exclusive possession or control of the supply of or trade in a commodity or service.
Oligopoly - a state of limited competition, in which a market is shared by a small number of producers or sellers.
Name the Big Six (90% of box office takings) Universal Studios, 20th Century Fox, Walt Disney, Warner Bros, Paramount and Columbia Pictures. 
Horizontal Integration - The process of a company increasing production of goods or services at the same part of the supply chain. 
Vertical Integration - The combination in one firm of two or more stages of production normally operated by separate firms.
Synergy - The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
Merchandising - The activity of promoting the sale of goods, especially by their presentation in retail outlets.
Ultra Violet - A cloud-based digital rights locker for movies and television shows that allows consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services. Ultra Violet only coordinates and manages the licenses for each account, but not the content itself.
 Above the line - where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.
Below the Line - An advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and also the internet.
Technological Convergence/Cross media convergence - The tendency that as technology changes, different technological systems sometimes evolve toward performing similar tasks.
Exhibition - This is how the film is shown and exhibited to the public.
Piracy - The unauthorised use or reproduction of another's work.
Hollywood Franchise 4S Model – synergy, spectacle, sequelisation, story. - 

Tie-In - When one product helps another such as websites and campaigns.

Thursday, 10 March 2016

Hotel Babylon - Ethnicity Analysis.


Camera - Frame , Angle Movement.

  • There is a tracking shot as the immigrant investigators enter the lobby that follows them until they approach the receptionist. This shows them as invasive due to the confident marching of the investigators when walking in the lobby, this also shows power.
  • There is a stil, shot behind the gate of the scene where the immigrants our running to the storage room to hide from the investigators. This represents how the immigrants feel captured and imprisoned as a result of being in a country that does not relate to their ethnicity. The fact that the shot purposely shows the barrier between the camera and the immigrants represents them as powerless compared to the police/investigators.
  • In the garage type setting at the beginning of the clip, the policemen are shot at from a lower angle in comparison to the employee, which gives the impression that the police are towering over the employee. This was done to represent the policemen's authority over the employee.
  • At the scene where the asian women is emptying the locker, mourning the photo of Ibrahim the African cleaner, it gives the impression to the audience that he is already dead which shows the assumptions made about that culture and the standards of living.
  • A tracking shot is also used in the last scene in the cafeteria. This shot shows juxtaposition from when all of the immigrants were hiding together and were all very close whereas in this scene the immigrants are only shown with others who are the same ethnicity as them. 

Mise En Scene  - CLAMPS.

  • At the beginning of he clip, the audience is introduced to the receptionist who is wearing a bold all white suit. This is to suggest purity and innocence of the receptionist to the audience, when is reality she is not innocent at all as she is committing a crime by employees illegal immigrants.
  • The policemen are wearing suits and badges to represent authority. 
  • The investigators/policemen are all ethnically caucasian which suggests that they are of a more stable culture due to them all having a good, legal job, none of the policemen were multicultural nor were they females. This suggests that white people have a higher ratio of success in employment.
  • The asian women who directed the hiding of the immigrants wore a bold red lipstick to match her outfit which could show authority.
  • When Ibrahim's locker is being emptied, it is quite obvious that there were next to no posessions in there that had any monetary value, only sentimental. This reinforces the stereotype that a man of african descent is going to have fewer possession, and very little in life.
  • Black women does not fully pray before eating her meal, this is shown in the final scene in the dining room. This shows to not be conforming to the stereotype that religious people rely on prayer to help with all of there problems.
Sound.
  • Throughout the clip, they background music was upbeat and fast paced, similar to a spy themes movie. This suggests that the capturing of immigrants is like a game, the music does not replicate that this happens in real situations and that it is peoples lives.
  • The Asian lady says to the immigrants in the storage cupboard 'Don't take her out, they'll take all of you". This is suggesting that the immigrants are abnormal and are of a different species to the legal workers or the hotel, although it was said innocently.
  • The main policemen says in reply to a comment made about Ibrahim being killed just like his father and brother 'Thats what my boss will do to me if i come back with an empty van.' He is acting as if death and getting told off or fired from a job and death is remotely similar to one and other, and that his and Ibrahims level of problems are the same. Also, the comparison made between a white persons job and the earning of money and an africans life suggests how the policemen believes that wealth and the importance of a job is more important that africans life, acting as if death in Africa is common.
  • The Asian lady comments to the african man in the storage room 'what are you doing' when putting jam on a diabetics gums, assuming that because he comes from a country of poverty he is uneducated.
  • A quote from this clip 'I wasn't always a cleaner' is used in the scene where all of the immigrants are in the storage room. This quote shows that just because he is an immigrant he is not being able to work in his desired job. 
Editing.
  • The Asian women is shows as in charge as she has the most screen time out of all of the people in the clip, particularly in the storage room. This suggests power over the immigrants and also intelligence due to coming from an asian culture, which reinforces the stereotype of all asians being intellectual. 
  • Shot reverse shot is the storage room between the immigrants, this shows equality between all the immigrants however throughout this clip, the general motive was the show the immigrants as weak and worthless in comparison to the white people.